DEFINED IN ENGLISH as “lush and green,” the name
of this magazine, Verdant, derives
from the root word “green” in several languages (Spanish
verde, Italian verdi,
French verte). To us, it suggests
a unique new range of options and issues in the new eco-awareness
circulating throughout the globe.
Just as the color “green” includes its own rainbow
of hues–chartreuse, emerald, forest, mint–the issues
of climate change, energy conservation and sustainability encompass
a wide range of choices and alternatives, including numerous luxury
options. If you decide to use less gasoline, you can shop for a
hybrid or bio-fuel vehicle–or merely buy a smaller conventional
car already engineered for better mileage. To improve the air in
your home, you can cover your walls with low-VOC paint, install
tiles fashioned from cork or lumber scraps or hang screens of sustainable
materials such as bamboo.
Verdant introduces new eco-friendly
products, guides you to new financial opportunities in the eco space
and informs you about important issues we all face now and in the
future–water shortages, air quality, waste disposal.
Why include humor from notable writers such as Christopher Buckley
and Lizz Winsted or what some might even consider a tasteless cartoon?
Of course we understand that global warming, e-waste and pollution
are very serious issues, but we also know better than to take ourselves
too seriously. It’s because we do know the seriousness of
the problems we face that we intend to retain a sense of humor.
To demonstrate our serious side, we’re partnering with the
non-profit Consumer Electronics Association to help reduce e-waste.
We’re sponsoring a space at the New York Design Center, 200
Lexington Avenue, in New York City to introduce new green products
to the architects and designers who will be helping to shape our
We have many more initiatives in the works designed to alleviate
current problems. We support those such as Bette Midler who are
trying to put more green into our lives, and we encourage you to
suggest additional ways this magazine can make a difference.
While we believe strongly that print media will continue to raise
public awareness, we will be doing a lot more online in the near
future. There is no dearth of green information available on the
Web. The job of this magazine is to research unique green options,
synthesize the information and present it to you in the most attractive
format possible. We hope you’ll want to share Verdant with
It is Verdant’s overriding
aim to help you find approaches and solutions apt for the way you
want to live. Whatever your preference in this going-green gamut,
from total treehugging to easing into eco-awareness, this magazine
is dedicated to keeping you abreast and aware of all the many smarter
choices for better living.